ChatGPT Launches Shopping

OpenAI is bringing e-commerce directly into ChatGPT with a new “Instant Checkout” feature launched in the U.S. The rollout starts with Etsy sellers and will soon expand to major Shopify brands like Glossier and Skims. With over 700 million weekly users, ChatGPT now lets people move from chat to purchase in just a few taps. This marks a major shift in how consumers discover and shop online, blending conversation with commerce.